The biggest thing for me when it comes to shoes is the comfort factor. This is especially the case because I walk everywhere around town, sometimes for miles on end, and I need shoes that can keep up with that lifestyle.
Emma Seymour (she/her) is a senior product analyst at the Good Housekeeping Institute's Textiles, Paper and Apparel Lab, where she has led testing for luggage, pillows, towels, tampons and more since 2018. She graduated from Cornell University with a bachelor of science in fiber science and apparel design and a minor in gerontology, completing research in the Body Scanner Lab on optimizing activewear for athletic performance.
It could have been higher. The San Francisco-based company sold out of all its seasonal fashion items in November, even after purchasing double the amount of slippers in 2020 to meet demand. By the winter holidays, they only had core products available.
They also thought about the brand's objective to uplift women, particularly when Kamala Harris became the nation's first female vice president. When the company posted on Instagram about Harris' win being a \"monumental day for girls and women everywhere,\" it lost thousands of followers. It was also its highest engaged post.
As it happens, she caught a 2011 commencement speech that Facebook COO Sheryl Sandberg delivered to Barnard College students and decided to apply to Facebook. Six months of interviews later, she landed a job leading retail partnerships, where she helped sales organizations understand what was then a new platform to them.
We knew that our front porch would be the perfect setting for an intimate gathering of friends and family. My mom and I loved the idea of having one long table to fit everyone- something casual and welcoming. My sister is laid back and go-with-the-flow and we wanted the shower to represent her. When I was putting together my outfit, I was looking to wear something stylish and comfortable head-to-toe. I was recently introduced to Birdies, a completely new take on slippers. These just so happen to be the cutest slippers especially designed for entertaining at home, (or just lounging) as well as to wear outside of the house. I showed my sisters and mom and we all decided we would wear them with our dresses to the party, and that they would make the perfect gift for guests to take home, too.
Gates said manufacturing footwear that is meant to be worn both in the house and outdoors is difficult from a technical standpoint. Most footwear factories are highly specialized, with different facilities making high heels and boots and sneakers, for example. The kinds of slippers that are catching on today need to be gentle enough to be worn inside yet sturdy enough to walk around outside. It took Birdies two years to find the right factory that could handle the task.
But even with vast amounts of money being poured into the big slipper brands from investors like Norwest Ventures and Glossier investor Forerunner Ventures, both of which invested in Birdies, it remains to be seen if slippers will have staying power.
SAN FRANCISCO, March 15, 2022 /PRNewswire/ -- Today, Birdies, the female-founded, direct-to-consumer footwear brand out of San Francisco, has introduced their first integrated brand campaign, What Are You Running featuring activist and author, Blair Imani and celebrity interior designer, Brigette Romanek. Timed to the introduction of the brand's latest sneaker collection and first-ever lace-up style, the campaign celebrates the fashion sneaker's essential place in the everyday hustle of a woman. Featuring two women who are running their respective games, the campaign highlights the uniquely dynamic journey of a Woman In Charge, and their need for both style and comfort as they chase the dream and change the game. Debuting on their digital marketing channels and in-store, the campaign features Imani and Romanek, sporting styles from the collection in the environments where they hold their power. In support of the campaign, renowned celebrity stylist, Sophie Lopez will create a style guide for the brand that includes tips and inspiration on styling the new sneaker collection.
In 2015, Birdies founders Bianca Gates and Marisa Sharkey knew they had a great idea: a line of stylish, comfortable slippers designed for entertaining at home. What they didn't know, however, was that Birdies fans would wear their favorite pair more and more places, from work meetings to weekend getaways. So the San Francisco-based duo extended their original slipper to a whole family of flats, slip-ons, and sneakers designed to take women everywhere. Today, Birdies is a direct-to-consumer brand that promises comfort, style and versatility in every shoe we hatch. We're on a mission to support women+ on all kinds of journeys, and we make good on our word through product collaborations, charitable giving, and responsible actions.
SAN FRANCISCO--(BUSINESS WIRE)--Birdies, a new type of footwear for the home that combines the structure and fashion of designer shoes with the comfort and softness of the most luxurious slippers, announced today a $2 million Series Seed funding round. The round is led by Forerunner Ventures, the investors behind Jet.com and Dollar Shave Club, with participation from Slow Ventures, Graph Ventures, Social Capital and a few strategic individual investors. The company will use this round of funding to accelerate brand growth through product expansion and increased marketing efforts. Additionally, the company will open its first store on Union Street in San Francisco in Fall 2017.
Co-founders Bianca Gates and Marisa Sharkey created Birdies out of their own need for fashionable at-home slippers. After extensive research and coming up short on available options, they saw an opportunity in the marketplace to create the ultimate indoor shoe.
As evidenced by the number of early customers that have shared their own discovery of Birdies with friends, it's clear Bianca and Marisa have struck a chord in a somewhat forgotten, and certainly dated, category. We respect their founding story and are looking forward to being part of their team as they seize the potential to redefine indoor fashion with chic slippers,\" said Kirsten Green, founder and managing director of Forerunner Ventures.
Birdies slippers are a dream to step into, especially after a long day in heels. Every pair features memory foam cushioning to absorb shock along with elevated arch support for optimum comfort. Yes please! 59ce067264