Develop a content distribution strategy
There's no use posting a lot of content if no one will read it. You should develop a content distribution strategy to grow your fan base and provide relevant content to your fan base.
One way is to get traffic through organic search by focusing on:
Technical SEO : Refers to server and website optimization, such as site structure, meta descriptions, and canonical links. This affects your rankings and helps search engine spiders index and crawl your site.
Content length : How long should your blog posts be kept? Medium, a blogging platform, found the ideal post length to be 1,600 words. Their findings are based on "average total seconds spent per post compared to post length".
BuzzSumo found that long-form content of around 3,000-10,000 words was shared an average of 8,850 times. Latest Mailing Database Crazy Eggs found that long-form content increased its conversion rate by over 30%. Not surprisingly, long-form content is more informative and considered more educational and valuable to readers.
Internal Linking : Internal linking helps improve site architecture and expand link equity (ranking power) on your site.
Content update : Hubspot found that 765 of their monthly blog views came from older posts, and 92% of their blog leads also came from older posts.
After republishing and updating their old content, their monthly organic search views increased by an average of 106%. So if you have a lot of old posts, consider adding new information to continue generating views.
You can get reviews by building company profiles from sites like G2Crowd, SaaSGenius, Capterra, and GetApp. After that, incentivize existing customers to leave reviews with giveaways, coupons, and discounts.
For example, WordPress' G2 Reviews page has many helpful reviews from customers. This allows marketing experts to easily understand the strengths and weaknesses of their platform and decide whether to opt in.