In life, the e-commerce platform we are familiar with is Taobao. As a typical representative, Taobao's evaluation system is also worth studying. The most primitive state of transactions is equivalent exchange. Transactions in the Internet scenario give birth to e-commerce. How to ensure equivalent exchange is the fundamental solution for e-commerce. The relationship between consumers and merchants is trust, which is e-commerce. Cornerstone. The evaluation system is an important part of the trust system. It connects commodities, merchants, consumers, and platforms. All parties have different needs for the evaluation system. The author believes that macroscopically, these points are inseparable: Obviously, merchants and consumers are in opposing positions. As an intermediate role in regulating the market and facilitating transactions, the platform has taken
great pains to design an excellent evaluation system. As one of the earliest e-commerce platforms, Taobao also handles business logic the most, meeting the demands of all parties for evaluation while maintaining the interests of buyers and sellers. This article makes the following competitive analysis of Taobao platform, the article structure is as follows: An analysis phone number list of the evaluation process The evaluation process may involve users, merchants, and platforms at the same time. The more complete the evaluation process is, the longer the user stays, which is beneficial to buyers, who can understand products from multiple dimensions; however, it may also increase the difficulty of disputes and platform maintenance, which may be detrimental to merchants. For some platforms with relatively lack of supply side (merchant), choose a more streamlined evaluation process.
The Taobao platform evaluation process is as follows: Among them, there are reservations about the function that can still be evaluated after the user confirms the receipt of the goods and the application for the after-sales refund is successful. In this regard, JD.com's approach is to delete the corresponding evaluation after the refund is successful, and the only way to delete the evaluation is this way . The difficulty of deleting the evaluation mechanism also directly affects the authenticity of the evaluation content. In comparison, JD.com merchants are not very willing to maintain the evaluation. 2. Analysis of functional requirements of the evaluation system The evaluation forms provided by Taobao for users include buyer albums, baby evaluations, asking everyone, and dynamic scoring as the main structure of the evaluation system.