This article is a summary of the main visual and mascot design work of the car channel "Easy Car Life", which was just completed not long ago, and sorts out and reviews the problems encountered in the design process. Take it out and share it with whatsapp database everyone, and welcome all children's shoes to participate in the discussion. Project Introduction In order to be closer to the market demand and enhance the readability, interactivity and fun of the channel content, NetEase Auto requires adjustments to the channel content. The plan proposes the overall concept of "Easy Car Life", which is intended to change from professional reporting, The industry whatsapp database content-based framework, after the revision, the content tends to be closer to users, paying more attention to the three aspects of people, cars, and life, so as to better serve the majority of users.
As an important part of the brand, the mascot is the product of the brand's development to a certain stage. Its functions include: strengthening the brand personality, highlighting the product characteristics, and an effective way to enhance brand awareness whatsapp database and narrow the distance with the target consumer group. Adopted by many enterprises and brands. After communication, we learned that the focus of this design work is to carry out the main visual design around the slogan "Easy Car Life". The plan needs to reflect the happy, relaxed and easy-to-use characteristics of the channel after the revision. The mascot is the core element whatsapp database of the main visual. It is required to reflect the literal meaning of "easy" and "happy" in the slogan. eBay + happy = easy car life. The mascot was designed from the beginning of the project, and went through several stages until the end, which I will follow in turn.
Mascot positioning In the process of communicating with the relevant person in charge of the channel, we basically determined several key points of the mascot design. 1. Two mascots should be designed. One is industry (focusing on industry whatsapp database consulting, automotive expertise); the other is entertainment (conveying car life content) 2. Follow the meager Xiaoyi LOGO to carry out the design for the basic type of the mascot. (NetEase's meager "Octopus Edition" Xiaoyi LOGO, which is the initiator, is well-known in communication. Therefore, we suggest that NetEase's mascots or virtual characters should consider the consistency of brand whatsapp database communication to avoid brand risks caused by new approaches). Meager Xiaoyi LOGO is shown in the figure: Role setting: automotive experts, representative channels to disseminate professional consulting services such as automotive consulting.