I especially like that middle point: No matter what form of messaging architecture you choose, it should be the one your team will use. Job Function Email List Whatever form of messaging architecture you choose, it should be the one your team will use, says megascale. Click To TweetWhat is the value of message architecture? The Job Function Email List value of message architecture lies in its ability to clarify, for any content creator, the organization's most important messages.
The messaging architecture also scales beautifully, useful for teams of three and for teams of 3,000 people. As the Job Function Email List following two illustrations show, a single message architecture can be applied across all departments and all audiences. Job Function Email List No-message-architecture-inconsistent-communication With-message-architecture-consistent-communication.
Adapted from Hilary Marsh, Managing the Politics of Content, Slides 37 and 38. If an organization doesn't have a messaging architecture. Job Function Email List its content team working in the silo department can create a “semi-schizophrenic brand experience” to Job Function Email List borrow a phrase from an email from Intel K. Scott Rosenberg). With a message architecture, organizations have a better chance of communicating.