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The two previous b2c email list examples clearly explain the way in which we should cover a topic that, moreover, is not for all audiences; on the contrary, they seek to impact experts and knowledgeable people on the subject, always maintaining an academic , serious and sober style . Conclusion white papers, in marketing or in any b2c email list other field, must be exclusive, premium material, based on and supported by in-depth research on a topic. The idea is that this type of white paper allows you to take a place in the minds of a very specific segment of readers. Therefore, work must be done to leave a document clean of errors, unproven theories and its own foundations.